Emotive tagging as a psyop technique involves associating someone with strong emotional content to discourage others from interacting with them. This technique is based on the psychological concept of emotional tagging, which describes the process of the brain storing a memory of an event or action along with the associated emotion. By linking an individual with negative emotions, such as fear or distrust, this approach aims to influence the perceptions and behaviors of others. It leverages the unconscious process of emotional tagging to shape decision-making and actions[1][2][6].
This technique is related to psychological operations (psyops), which involve influencing the emotions, motives, reasoning, and behavior of target audiences. Psyops strategies often utilize emotional triggers to evoke specific feelings, aiming to achieve strategic objectives without resorting to violence[6][7].
The concept of emotional tagging and its potential use in psyops highlight the significant impact of emotions on decision-making and behavior, emphasizing the importance of understanding and addressing emotional influences in various contexts.
Emotive tagging, also known as emotional tagging, is a psychological concept that describes the process of the brain storing a memory of an event or action along with the associated emotion. This emotional tag can influence decision-making and behavior, as the brain recalls past situations similar to the current one and accesses the emotions tagged to them. It is considered an unconscious process that can lead to irrational actions and flawed decisions. The concept is based on the idea that the activation of the amygdala in emotionally arousing events marks the experience, affecting memory formation and subsequent decision-making.
Citations:
[1] https://www.sciencedirect.com/science/article/pii/S0301008211000426
[2] https://www.kingstonhumancapital.com.au/tips-and-resources-for-employers/emotional-tagging-is-real
[3] https://hbsp.harvard.edu/product/3607BC-PDF-ENG
[4] https://iveybusinessjournal.com/publication/how-emotional-tagging-can-push-leaders-to-make-bad-decisions/
[5] https://pubmed.ncbi.nlm.nih.gov/14629927/
[6] https://fact.technology/learn/psychological-operations-psyops-influencing-minds-for-strategic-impact/
[7] https://info.publicintelligence.net/USArmy-PsyOpsTactics.pdf
[8] https://apps.dtic.mil/sti/pdfs/ADA471075.pdf
[9] https://www.hqmc.marines.mil/Portals/147/Docs/MCIOC/IORecruiting/PsychologicalOperationsGoldstein.pdf
